Courtesy of Hortonworks On March 1, I had the opportunity to attend this year’s Hortonworks Analyst Summit in San Francisco, where Hortonworks announced several product enhancements and new versions and a new definition for its strategy going forward. Hortonworks seems to be making a serious attempt to take over the data management space, while maintaining a commitment to open sources and especially to the Apache Foundation. Thus as Hortonworks keeps gaining momentum, it’s also consolidating its corporate strategy and bringing a new balance to its message (combining both technology and business). By reinforcing alliances, and at the same time moving further towards the business mainstream with a more concise messaging around enterprise readiness, Hortonworks is declaring itself ready to win the battle for the big data management space. The big question is if the company’s strategy will be effective enough to succeed at this goal, especially in a market already overpopulated a
Musings about the data (D) of things.