Skip to main content

Book Commentary: Predictive Analytics by Eric Siegel




As much as we’d like to imagine that today the deployment and use of predictive analysis has now become a commodity for every organization and it’s of use in every “modern” business.

The reality is that in many cases an number of small, medium and even large organizations are still not using predictive analytics and data mining solutions as part of their core software business stack.

Reasons can be plenty: insufficient time, budget or human resources as well as a dose of inexperience and ignorance of its real potential benefits can be the cause. This and other reasons came to my mind when I had the opportunity to read the book: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die written by former Columbia University professor and founder of Predictive Analytics World conference series, Eric Siegel.

Aside from being a well and clear written book filled with examples and bits of humor to make it enjoyable, what makes this book in my view a one is, mostly written for a general audience, in plain English, which makes it a great option for those new in the field to fully understand what predictive analytics is and the potential effect and benefits for any organization.

With plenty of industry examples and use cases, Mr. Siegel neatly introduces the reader to the world of predictive analytics, what it is, and how this discipline and its tools are currently helping an increasing number organizations in the likes of Facebook, HP, Google, Pfizer ―and other big players in their fields― to discover hidden trends, predict and plan for making better decisions with data.

Another great aspect of the book is also its clear and easy explanation of current important topics including data mining and machine learning as a key to further advanced topics including artificial intelligence and deep learning. It also does a good job of mentioning some caveats and dangers making wrong assumptions when using predictive analytics.

I especially enjoyed the central section of the book filled with examples and use cases predictive analysis in different industries and lines of business like healthcare financial and law enforcement among others as well as list of resources listed at the end of the book.

Of course for me, being a practitioner for many years, there was a small sense of wanting a bit more technical and theoric details but yet, the book is a great introduction reference for both novices that need to get the full potential of predictive analytics and those familiar with the topic but that want to know what their peers are doing to expand their view of the application of predictive analysis in their organization.

If you are still struggling to understand what predictive analysis is and what benefits can offer to your organization can do to improve your decision making and planning abilities, or want a fresh view on what are the new use cases for this discipline and software solutions, Predictive Analytics from Eric Siegel is certainly reference you should consider having in your physical or virtual bookshelf.

Have you read the book? About to do it? Don’t be shy, share your comments right below…

Comments

  1. This is significant for clients who need to break down information from alternate points of view and the investigation of one viewpoint prompts business addresses that should be analyzed from different viewpoints.data science course in pune

    ReplyDelete
  2. Thanks for sharing your valuable information to us, it is very useful
    data science

    ReplyDelete
  3. Such a very useful article. Very interesting to read this article. I have learn some new information.thanks for sharing. ExcelR

    ReplyDelete
  4. I appreciate the effort of the author. I found it is an informative post on bootstrap technology. I hope you shared this kind of blog in future to help both the developer and business people.
    Hire Dedicated Web Developers
    Hire Dedicated Php Developer
    Hire Dedicated Opencart Developers
    Hire Dedicated Developers
    Hire Dedicated Programmers

    ReplyDelete
  5. I was just browsing through the internet looking for some information and came across your blog. I am impressed by the information that you have on this blog. It shows how well you understand this subject. Bookmarked this page, will come back for more.
    Data Science Course in Pune

    ReplyDelete
  6. Really nice and interesting post. I was looking for this kind of information and enjoyed reading this one. Keep posting. Thanks for sharing.
    ExcelR Business Analytics Course

    ReplyDelete
  7. Predictive Analytics makes use of artificial intelligence, machine learning, statistics and data mining to examine and process the historical data, find related patterns, collect details from it and then develop a model to predict future performance and results.

    ReplyDelete
  8. I’m excited to uncover this page. I need to to thank you for ones time for this particularly fantastic read!! I definitely really liked every part of it and i also have you saved to fav to look at new information in your site.
    data analytics courses in india
    business analytics courses
    data science course

    ReplyDelete
  9. Awesome blog. I enjoyed reading your articles. This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work!

    business analytics course

    data analytics courses

    data science interview questions

    data science course in mumbai

    ReplyDelete
  10. Thanks a lot for one’s intriguing write-up. It’s actually exceptional. Searching ahead for this sort of revisions.
    data science course
    360DigiTMG

    ReplyDelete
  11. The information provided on the site is informative. Looking forward more such blogs. Thanks for sharing .
    Artificial Inteligence course in Varanasi
    AI Course in Varanasi

    ReplyDelete
  12. First You got a great blog .I will be interested in more similar topics. i see you got really very useful topics, i will be always checking your blog thanks.
    Data Analytics Training in Hyderabad | Business Analytics Course in Hyderabad | Data Analytics Course in Hyderabad

    ReplyDelete
  13. Wow! This article is jam-packed full of useful information. The points made here are clear, concise, readable and poignant. I honestly like your writing style.

    SEO Services in Kolkata
    Best SEO Services in Kolkata
    SEO Company in Kolkata
    Best SEO Company in Kolkata
    Top SEO Company in Kolkata
    Top SEO Services in Kolkata
    SEO Services in India
    SEO Company in India

    ReplyDelete
  14. I must abide that you are highly trained at influential writing as I am highly convinced to share your views. I am extremely amazed by your excellent writing abilities. Please keep up your good work!
    SAP training in Kolkata
    Best SAP training in Kolkata
    SAP training institute in Kolkata

    ReplyDelete
  15. A great piece of writing! You have an efficient flair for high quality writing. I am highly impressed by your way of writing this content beyond words.
    SAP training in Mumbai
    Best SAP training in Mumbai
    SAP training institute Mumbai

    ReplyDelete
  16. I prefer merely excellent resources - you will see these people in: seohouse

    ReplyDelete
  17. I am overwhelmed by your post with such a nice topic. Usually I visit your blogs and get updated through the information you include but today’s blog would be the most appreciable. Well done! jewellery handmade

    ReplyDelete
  18. Well, this got me thinking what other workouts are good for those of us who find ourselves on the road or have limited equipment options. Blog comment

    ReplyDelete
  19. I am really appreciative to the holder of this site page who has shared this awesome section at this spot
    data science courses in noida

    ReplyDelete

  20. I am glad that i found this page ,Thank you for the wonderful and useful posts enjoyed reading it ,i would like to visit again.
    Data Science Course in Mumbai

    ReplyDelete
  21. It is the intent to provide valuable information and best practices, including an understanding of the regulatory process.

    Data Science Course in Pune

    ReplyDelete

  22. It's really nice and meaningful. it's a really cool blog. Linking is a very useful thing.you have really helped lots of people who visit blogs and provide them useful information.
    Data Science Training in Hyderabad

    ReplyDelete
  23. I at last discovered extraordinary post here.I will get back here. I just added your blog to my bookmark locales. thanks.Quality presents is the vital on welcome the guests to visit the page, that is the thing that this website page is giving.
    data science course in malaysia

    ReplyDelete
  24. i am glad to discover this page : i have to thank you for the time i spent on this especially great reading !! i really liked each part and also bookmarked you for new information on your site.
    Data Scientist Course

    ReplyDelete
  25. Happy to chat on your blog, I feel like I can't wait to read more reliable posts and think we all want to thank many blog posts to share with us.
    Data Science Institute in Bangalore

    ReplyDelete
  26. It is late to find this act. At least one should be familiar with the fact that such events exist. I agree with your blog and will come back to inspect it further in the future, so keep your performance going.
    Data Science Course in Pune

    ReplyDelete
  27. I found Habit to be a transparent site, a social hub that is a conglomerate of buyers and sellers willing to offer digital advice online at a decent cost.
    Data Analytics Courses in Bangalore

    ReplyDelete
  28. Fascinating post. I Have Been considering about this issue, so thankful for posting. Totally cool post.It 's very generally very Useful post.Thanks
    data scientist course

    ReplyDelete
  29. Incredibly conventional blog and articles. I am realy very happy to visit your blog. Directly I am found which I truly need. Thankful to you and keeping it together for your new post.
    best data science course in pune

    ReplyDelete
  30. I truly like your style of blogging. I added it to my preferred’s blog webpage list and will return soon…

    AWS Training in Hyderabad

    ReplyDelete
  31. "React Native:- The React Native JavaScript library renders smartphone and tablet applications using JavaScript. You can take courses on Machine Learning, Data Science, Artificial Intelligence, and React Native with Near Learn. The certifications from Near learn are IABAC accredited which is a global certification. To learn more, visit:- React Native
    "

    ReplyDelete
  32. Email address verification is an essential step you should follow before you start your cold email campaign. Visit verify email addresses

    ReplyDelete
  33. Businesses find retaining customers challenging because people often unsubscribe from the mailing list, and there is no direct control over that. email unsubscribe rate

    ReplyDelete
  34. Thankful for getting a charge out of this greatness article with me.
    Mailshake alternative

    ReplyDelete
  35. I have read your article; it is very informative and helpful for me. I admire the valuable information you offer in your articles. Thanks for posting it.
    full stack web development course

    ReplyDelete
  36. Your article is not difficult to peruse and comprehend. I might want to peruse more articles like this. Its an extraordinary perused, with parcel of experiences and focal points! Stock Fraud Law Center

    ReplyDelete
  37. How much lead time do you need to move? Our classes require a 2-multi week lead time for development, dependent upon the class. The particular enlistment deadline will be given once your date and time have been maintained. Check for more Remote Team Events

    ReplyDelete
  38. One of the primary objectives of SEO is to expand traffic to your site. There are various ways of doing this, for example, advancing your site for specific catchphrases, and making excellent substance. Check for more Wpgio It Solutions

    ReplyDelete
  39. GREAT SITE. THANK YOU FOR SHARING SUCH A WONDERFUL BLOG.
    pop over to these guys

    ReplyDelete
  40. This is amazing content, and I would like to read more inspirational and informative posts like this. Becoming Alteryx certified professional by enrolling in a course program given by 360DigiTMG will help you learn how to automate work and keep yourself updated with the latest data analytics and data science trends.data science course in KL

    ReplyDelete

Post a Comment

Popular posts from this blog

Machine Learning and Cognitive Systems, Part 2: Big Data Analytics

In the first part of this series, I described a bit of what machine learning is and its potential to become a mainstream technology in the industry of enterprise software, and serve as the basis for many other advances in the incorporation of other technologies related to artificial intelligence and cognitive computing. I also mentioned briefly how machine language is becoming increasingly important for many companies in the business intelligence and analytics industry. In this post I will discuss further the importance that machine learning already has and can have in the analytics ecosystem, especially from a Big Data perspective. Machine learning in the context of BI and Big Data analytics Just as in the lab, and other areas, one of the reasons why machine learning became extremely important and useful in enterprise software is its potential to deal not just with huge amounts of data and extract knowledge from it—which can somehow be addressed with disciplines such as data

Next-generation Business Process Management (BPM)—Achieving Process Effectiveness, Pervasiveness, and Control

The range of what we think and do is limited by what we fail to notice. And because we fail to notice that we fail to notice there is little we can do to change until we notice how failing to notice shapes our thoughts and deeds. —R.D. Laing Amid the hype surrounding technology trends such as big data, cloud computing, or the Internet of Things, for a vast number of organizations, a quiet, persistent question remains unanswered: how do we ensure efficiency and control of our business operations? Business process efficiency and proficiency are essential ingredients for ensuring business growth and competitive advantage. Every day, organizations are discovering that their business process management (BPM) applications and practices are insufficient to take them to higher levels of effectiveness and control. Consumers of BPM technology are now pushing the limits of BPM practices, and BPM software providers are urging the technology forward. So what can we expect from the next

Teradata Open its Data Lake Management Strategy with Kylo: Literally

Still distilling good results from the acquisition of former consultancy company Think Big Analytics , Teradata , a powerhouse in the data management market took one step further to expand its data management stack and to make an interesting contribution to the open source community. Fully developed by the team at Think Big Analytics, in March of 2017 the company launched Kylo –a full data lake management solution– but with an interesting twist: as a contribution to the open source community. Offered as an open source project under the Apache 2.0 license Kylo is, according to Teradata, a new enterprise-ready data lake management platform that enables self-service data ingestion and preparation, as well the necessary functionality for managing metadata, governance and security. One appealing aspect of Kylo is it was developed over an eight year period, as the result of number of internal projects with Fortune 1000 customers which has enabled Teradata to incorporate several be