As much as we’d like to imagine that today the deployment and use of predictive analysis has now become a commodity for every organization and it’s of use in every “modern” business. The reality is that in many cases an number of small, medium and even large organizations are still not using predictive analytics and data mining solutions as part of their core software business stack. Reasons can be plenty: insufficient time, budget or human resources as well as a dose of inexperience and ignorance of its real potential benefits can be the cause. This and other reasons came to my mind when I had the opportunity to read the book: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die written by former Columbia University professor and founder of Predictive Analytics World conference series , Eric Siegel. Aside from being a well and clear written book filled with examples and bits of humor to make it enjoyable, what makes this book in my view a one is, mos
Musings about the data (D) of things.